Communication
Bachelor of Arts
Create effective messages across all forms of media.
From major corporations and sports teams to small nonprofits and government agencies, every industry needs employees with communication skills. The skills you learn in this program will make you a competitive candidate in a variety of fields and endeavors.
Customize your degree
After developing a strong foundation in communication, you’ll be able to customize your education in one of several concentrations. You’ll focus on the area of communication that closely aligns with your career goals.
Build your portfolio with real-world experience
Your courses will afford you many opportunities to take an active role in developing your communication skills through special projects and on-campus media outlets. For example, you can:
- Produce your own radio show on iCLU
- Write articles and take photos for the award-winning Echo newspaper
- Produce and implement advertising and social media campaigns
- Broadcast and stream university sports events
Gain an invaluable network and job experience
You can start growing your professional network by participating in the national communication honors society, Lambda Pi Eta, or in professional groups such as the American Marketing Association and the Public Relations Student Society of America.
As a student in this program, you’ll also be required to complete an internship. This invaluable career-building experience allows you to interact with professionals in the field and, because of our proximity to Los Angeles, you’ll be able to intern for such companies as:
- National Football League
- Los Angeles Clippers
- KCBS TV
- Marketing Maven
- Make-A-Wish Foundation
- NBC Universal
Emphasis Areas
- Advertising/Public Relations
- Production
- Journalism
- Sports Communication
Programs
Offered as a major (BA) and a minor.
Popular Minor Pairings
- Spanish Media
- Political Science
- Psychology
- Public Health
- Sports Management
- English
- Innovation and Entrepreneurship
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As a communication major I have had the opportunity to discover and pursue many avenues in my college career. I've been able to build skills that are specific to writing and reporting news, but I have acquired skills that can help me outside of journalism, such as in movie production, web design, research and more.
Alesandria Posada '16
I think one of the most important tools in helping students discover and live their purpose is getting them to understand not to take their experiences for granted. In teaching critical thinking, we often privilege this action as questioning but it can be a part of the creative process, too. As the British writer Neil Gaiman said, 'You can take for granted that people know more or less what a street, a shop, a beach, a sky, an oak tree look like. Tell them what makes this one different.'
Russell Stockard
Professor
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Because of our internship programs, contacts in the professional world, strong alumni network, and the excellent support of our Career Services office, the placement rate for communication majors is quite impressive.
Recent graduates have taken rewarding jobs in a variety of fields, including market research, public relations, and broadcasting.
Our alumni study at:
- California State University, Northridge
- Columbia University School of Law
- Fashion Institute of Design
- George Washington University
- Liverpool Hope University
- London School of Economics
- Loyola Marymount University
- New York University
- Norwegian University of Science and Technology
- Pepperdine Law School
- University of Southern California
- University of California, Los Angeles
- University of Surrey (UK)
- University of California San Diego
Our alumni work for:
- ABC Television
- City of Simi Valley
- Disney ABC Television Group
- E! Entertainment
- Edelman
- ESPN Radio
- L.A. Kings
- Fox Sports
- NBC Universal
- Sony Pictures
- Time Magazine
- The Walt Disney Company
- United Way
- Warner Brothers
Career paths:
- Advertising Copywriter
- California Assembly Field Representative
- Community Service Coordinator
- Events Manager
- Human Resources Representative
- Marketing/Sales Coordinator
- Market Researcher
- News Assistant
- Podcast Producer
- Production Manager
- Public Relations Specialist
- Social Media Content Creator
- TV Development Assistant
of Cal Lutheran graduates find a job or enroll in graduate school within nine months
I manage the website, social media, email marketing, reports and publications for the Governance Studies Program at Brookings. I would tell other Communication students you shouldn't be afraid to reach further than you thought you could. Limits can be self-imposed sometimes, so even though it seems like a goal could be a stretch, it doesn't hurt to go after it anyway.
Catherine Howell '14
Communication and Global Studies, Advertising and Public Relations Emphasis Major
Digital Communications Specialist, The Brookings Institute Governance Studies
Lecturer
Visiting Lecturer of Communication
Professor
Professor
Associate Professor
Professor
Professor
Professor and Chair of the Communication Department
Professor
Want to learn more?
Let us know and we'll send you information about our academics, campus life, admission process, and more!