Communication

Bachelor of Arts

Create effective messages across all forms of media.

From major corporations and sports teams to small nonprofits and government agencies, every industry needs employees with communication skills. The skills you learn in this program will make you a competitive candidate in a variety of fields and endeavors.

The Curriculum
Customize your degree

After developing a strong foundation in communication, you’ll be able to customize your education in one of several concentrations. You’ll focus on the area of communication that closely aligns with your career goals.

Build your portfolio with real-world experience

Your courses will afford you many opportunities to take an active role in developing your communication skills through special projects and on-campus media outlets. For example, you can:

  • Produce your own radio show on iCLU
  • Write articles and take photos for the award-winning Echo newspaper
  • Produce and implement advertising and social media campaigns
  • Broadcast and stream university sports events
Gain an invaluable network and job experience

You can start growing your professional network by participating in the national communication honors society, Lambda Pi Eta, or in professional groups such as the American Marketing Association and the Public Relations Student Society of America.

As a student in this program, you’ll also be required to complete an internship. This invaluable career-building experience allows you to interact with professionals in the field and, because of our proximity to Los Angeles, you’ll be able to intern for such companies as:

  • National Football League
  • Los Angeles Clippers
  • KCBS TV
  • Marketing Maven
  • Make-A-Wish Foundation
  • NBC Universal

Emphasis Areas

Programs

Offered as a major (BA) and a minor.


Recommended Minors

Want to add even more value to your degree? Consider one of these minors to gain a unique combination of skills and perspectives.


The Experience

Cal Lutheran’s communication department has done a lot to prepare me for success in my future career. Many of the upper-division courses focus on career skills rather than classroom content. My professors have also brought guest speakers into my classes and connected us with amazing people in the field to help us find potential internship and job opportunities. It is helpful having connections considering how vast the communication and public relations world is, our professors make sure to equip us with the best resources possible.

Mara Powner '23
Communication, Sports Communication Emphasis Major

Through my experience at Cal Lutheran, it was easy to see that every professor wants you to succeed. When I first began my journey in the communication department, I built great connections with my professors and counselors. They helped me every step of the way and I even ended up with an internship with Fox Sports. There’s also so many clubs to get involved with, such as the PRSSA club, that helped expose me to the professional world of sports and public relations.

Laurie Smith '21
Communication, Sports Communication Emphasis Major

Your Future

Because of our internship programs, contacts in the professional world, strong alumni network, and the excellent support of our Career Services office, our communication graduates are quite successful in landing career-related jobs.

Recent graduates have taken rewarding jobs in a variety of fields, including market research, public relations, and broadcasting.


Our alumni study at:
  • California State University, Northridge
  • Columbia University School of Law
  • Fashion Institute of Design
  • George Washington University
  • Liverpool Hope University
  • London School of Economics
  • Loyola Marymount University
  • New York University
  • Norwegian University of Science and Technology
  • Pepperdine Law School
  • University of Southern California
  • University of California, Los Angeles
  • University of Surrey (UK)
  • University of California San Diego
Our alumni work for:
  • ABC Television
  • City of Simi Valley
  • Disney ABC Television Group
  • E! Entertainment
  • Edelman
  • ESPN Radio
  • L.A. Kings
  • Fox Sports
  • NBC Universal
  • Sony Pictures
  • Time Magazine
  • The Walt Disney Company
  • United Way
  • Warner Brothers
Career paths:
  • Advertising Copywriter
  • California Assembly Field Representative
  • Community Service Coordinator
  • Events Manager
  • Human Resources Representative
  • Marketing/Sales Coordinator
  • Market Researcher
  • News Assistant
  • Podcast Producer
  • Production Manager
  • Public Relations Specialist
  • Social Media Content Creator
  • TV Development Assistant

of Cal Lutheran graduates find a job or enroll in graduate school within nine months

More Career Outcomes



I am a social media marketer. That involves everything from strategy to community management to editorial to analytics to paid social media buys. I would tell students to be curious and learn as much as you can. There are so many different elements of each field and you'll likely touch many of them as you progress. My career is case in point, as I have transitioned from advertising to PR to social/digital in the span of only a few years.

Zachary McVicker '09
Communication and Religion Major
Vice President, Edelman Digital, LA

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