Michael Cooperman
Adjunct Faculty
About
Mike Cooperman is an Adjunct Professor in the School of Management at California Lutheran University, where he teaches courses in marketing, branding, and communications strategy. He is also the Co-Founder and Chief Marketing Officer of Fortitude Research and Marketing, a firm specializing in data-driven brand insights and market intelligence. With more than 20 years of experience across the technology, entertainment, and automotive sectors, he has led communications, brand development, and market research initiatives for companies navigating innovation and growth.
A storyteller and strategist, Cooperman has built a career helping organizations connect with audiences through integrated marketing and media relations. His professional background includes leadership roles at Faraday Future, J.D. Power, and TrueCar, where he oversaw global communications and brand positioning. He holds an MBA from the USC Marshall School of Business and a B.A. in Communications from California State University, Northridge.