Helping nonprofit leaders do better at doing good

Gathering Meaningful Data: From Collection to Confident Decision-Making

Tuesday, March 24, 2026

9:00 am - 12:00 pm
CLU Oxnard Campus
2201 Outlet Center Drive, Oxnard, CA 93036

Individual Members: $0
Organizational Members: $0
Non-Members: $55

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About this event

Description

This training will build your knowledge and confidence in using data as a tool to improve programs, understand needs, showcase successes, and meet reporting requirements. We’ll explore ways that data are generated and then transformed into information, knowledge, and finally wise action. We will explore how to choose the best approach when seeking insight. We’ll also talk about the central role of people and power in gathering, understanding, and using data. Using interactive group activities and examples you will have a chance to practice and strengthen your data collection and evaluation muscles.

Learning Outcomes -- Participants will:

  • Feel more confident gathering, interpreting, and sharing data.
  • Have an expanded toolbox of systematic tactics for gathering feedback about audience needs and/or programmatic impact
  • How to plan their data gathering and analytic strategies to answer key questions and/or make their case for support via data.
  • Gain a better understanding of the role of people and relationships have in the data collection process.

Audience: This workshop is targeted at nonprofit executive directors, program directors / / managers / coordinators, development staff, board members, and foundation program managers.

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Faculty


Laura Keene

Laura Keene is Owner & Principal of Keene Insights where she provides strategy and evaluation support to nonprofits, foundations, and other community-based organizations. She believes that with some good planning and a dash of creativity, data can deepen impact, strengthen relationships, shift power, and even be fun. Laura has been doing this type of work for more than twenty years and across a variety of fields including public health, healthcare, social services, and education in local, national, and international settings. She has an undergraduate degree in Psychology from UC Berkeley and a Master of Public Health from Columbia University.

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