Elements of an Effective Case to Donors
Tuesday, July 21, 2026
1:00 pm - 4:00 pm
CLU - Oxnard Satellite Campus
2201 Outlet Center Drive, Oxnard, CA 93036
Individual Members: $0
Organizational Members: $0
Non-Members: $55
About this event
Turn your mission into a persuasive case that resonates with nonprofit donors and drives real results. In this workshop, we will explore the essential elements and critical tools needed to make an effective case for sustained support to your prospective and recurring donor audiences.
Through this workshop, participants will gain:
- A methodology for building and articulating a clear, compelling case for support that aligns with mission, impact and donor motivations
- Strategies for understanding donor motivations and needs
- An understanding on of how to tailor messaging across donor audiences – prospective, recurring, major gift
- Practical tools and frameworks to strengthen your storytelling, quantify impact, and support sustained donor engagement.
Faculty
Cassie Carter
Cassie Carter brings 30 years of passion and experience in the nonprofit and higher education sectors to her work at Campbell & Company. Cassie focuses on developing a shared understanding with clients of the opportunities and strengths of their organizations and how those can be leveraged to achieve a high level of long-term fundraising success.
Prior to joining Campbell & Company, Cassie held significant leadership positions in several prominent academic institutions and nonprofits throughout the country as they grew their fundraising programs; she was Associate Vice President for Development and Director of Campaigns at Hawaii Pacific University, Associate Vice President for Development Operations and Director of Advancement for the College of Science and Mathematics at Cal Poly, and Executive Director of the Montana Outdoor Science School. She also taught life science at Santa Monica College for many years.
Cassie has long been dedicated to the nonprofit sector. She served as the Director of Programs for Heal the Bay in Santa Monica and volunteers as a board member of several nonprofit organizations throughout Hawaii, Montana and California. Currently she serves on the board of directors for the Pierce College Foundation and the Community Foundation of the Valleys.
Cassie holds a doctoral degree in Teaching and Learning with an emphasis on science education and public administration from the University of Southern California, a bachelor’s degree in biology from California State University-Northridge, and an associate of arts from Los Angeles Pierce College.
Christina Knaier
In every engagement, Christina uses passion and know-how to bring each client’s mission to life.
Before she came to Campbell & Company, Christina worked in higher education for several years. Most recently, she served as Assistant Director of the Gen-1 Theme House at University of Cincinnati (UC), a living-learning community that serves first-generation, low-income college students. She also taught as an adjunct professor with UC’s Department of English and Comparative Literature. As the leader of Campbell & Company’s message coaching and training practice, Christina leverages her teaching expertise to support her clients and the firm.
Christina graduated magna cum laude with a Bachelor of Arts in English and Gender & Diversity Studies from Xavier University, and summa cum laude with a Master of Arts in Women’s, Gender, and Sexuality Studies from University of Cincinnati.