The Cal Lutheran Spirit Brand
Tradition. Passion. Purpose. Spirit.
In the first decades of California Lutheran University, our athletes and students proudly displayed a distinct insignia: a shield embellished with Cal Lutheran's initials. As we developed a new Spirit Brand for Cal Lutheran, we were inspired to continue that lineage for future generations of Kingsmen and Regals.
This website and the accompanying PDF version provides all the information and assets needed to create communications, uniforms and apparel using the Spirit Brand system launched in 2017.
If you need assistance or support, please don’t hesitate to email marketing@CalLutheran.edu
A Note on Our Approval Process
All materials and products to be printed, produced, published. or distributed that include any version of the university's logos should be reviewed by Marketing & Communications. Please submit materials to branding@CalLutheran.edu. You will receive an email reply with approval or suggested revisions (please allow three weekdays for review).