The Cal Lutheran Brand
Our brand identity has been developed to communicate our distinctive and compelling value, clearly and consistently, through verbal and visual methods.
Grounded in our promise to help our students pursue their passions and discover their purpose, our identity system expands to include our logo, brand colors, typography, photography and other design elements. Used together in a consistent manner across all areas of the university, these components will help to build a stronger identity and reputation for Cal Lutheran.
This website provides all the information, assets and examples everyone at Cal Lutheran needs to create brand-supportive communications. If you need assistance or support, please don’t hesitate to contact Marketing & Communications.
Our Approval Process
All materials and products to be printed, produced, published or distributed that include any version of the university logo should be reviewed by Marketing & Communications. Please submit materials to branding@callutheran.edu. You will receive an email reply with approval or suggested revisions (please allow three weekdays for review).
Questions? Email branding@CalLutheran.edu