Color
Beyond our logo, color is the most recognizable aspect of our brand identity. These colors reflect our bold, diverse community and our location in Southern California. Use these colors appropriately to make sure our materials show a cohesive Cal Lutheran brand.
Heritage Colors
Our heritage colors represent Cal Lutheran at the highest level. Primary heritage colors should be present in nearly all communications, whereas alternate heritage colors complement the primary colors but should never completely replace them (i.e., never used in the university logo or as a sole representation of our brand).
PRIMARY PURPLE
C: 80 M: 90 Y: 10 K: 40
R: 59 G: 35 B: 96
HEX: #3B2360
Pantone: 2627
PRIMARY YELLOW
C: 0 M: 20 Y: 100 K: 0
R: 255 G: 194 B: 34
HEX: #FFC222
Pantone: 7406
ALTERNATE PURPLE
C: 71 M: 83 Y: 11 K: 0
R: 106 G: 76 B: 146
HEX: #6A4C92
Pantone: 266
ALTERNATE YELLOW
C: 0 M: 17 Y: 53 K: 0
R: 255 G: 213 B: 137
HEX: #FFD589
Pantone: 1215
Secondary Colors
Our secondary palette represents the youthful energy present on campus and in Southern California. Each row and column can be used as its own sub-palette, or used in conjunction with the alternate heritage colors to create a sense of vibrancy and diversity. All colors in this palette can be used for elements of any size.
C: 93 M: 67 Y: 23 K: 7
R: 30 G: 89 B: 137
HEX: #1E5989
Pantone: 7692
C: 71 M: 29 Y: 11 K: 0
R: 71 G: 150 B: 193
HEX: #4796C1
Pantone: 7688
C: 31 M: 0 Y: 3 K: 0
R: 170 G: 223 B: 241
HEX: #AADFF1
Pantone: 635
C: 93 M: 13 Y: 87 K: 17
R: 0 G: 133 B: 79
HEX: #00854F
Pantone: 7725
C: 73 M: 0 Y: 67 K: 3
R: 49 G: 178 B: 125
HEX: #31B27D
Pantone: 339
C: 23 M: 0 Y: 23 K: 0
R: 197 G: 228 B: 206
HEX: #C5E4CE
Pantone: 573
C: 0 M: 87 Y: 73 K: 3
R: 231 G: 70 B: 69
HEX: #E74645
Pantone: 032
C: 2 M: 57 Y: 67 K: 0
R: 240 G: 136 B: 93
HEX: #F0885D
Pantone: 1635
C: 3 M: 17 Y: 23 K: 0
R: 244 G: 213 B: 190
HEX: #F4D5BE
Pantone: 155
Neutral Colors
Our neutral palette creates a sense of balance. Use these colors as accents, to support the primary and secondary palettes, and as a grounding element for communication pieces. These colors may be used as more than accents in formal communications, such as materials directed at alumni or donors.
C: 7 M: 7 Y: 7 K: 57
R: 124 G: 124 B: 124
HEX: #7C7B7C
Pantone: CG9
C: 5 M: 1 Y: 1 K: 23
R: 191 G: 197 B: 201
HEX: #BFC5C9
Pantone: CG3
C: 6 M: 0 Y: 0 K: 5
R: 223 G: 235 B: 241
HEX: #DFEBF1
Pantone: 656
C: 37 M: 43 Y: 91 K: 13
R: 153 G: 127 B: 57
HEX: #997F39
Pantone: 4505
C: 13 M: 17 Y: 53 K: 7
R: 208 G: 188 B: 129
HEX: #D0BC81
Pantone: 4535
C: 5 M: 5 Y: 29 K: 0
R: 242 G: 232 B: 190
HEX: #F2E8B8
Pantone: 7499
C: 29 M: 73 Y: 97 K: 23
R: 151 G: 79 B: 37
HEX: #974F25
Pantone: 724
C: 23 M: 63 Y: 87 K: 11
R: 179 G: 106 B: 56
HEX: #B36A38
Pantone: 723
C: 17 M: 51 Y: 73 K: 0
R: 211 G: 139 B: 89
HEX: #D38B59
Pantone: 7515
When using color builds, always use the color values listed above. They have been adjusted for the best reproduction on screen and in print, and will not match Pantone Color Bridge breakdowns.