Logo
The Cal Lutheran logo represents the university at the very highest level and is vitally important to our brand identity. It acts as a signature, an identifier and a stamp of quality. It should always be the most consistent component in our communications.
A university Master Brand logo or logo lockup is required on all external communications, including with our alumni, prospective students and donors.
Our Approval Process
All materials and products to be printed, produced, published or distributed that include any version of the university logo or its lockups should be reviewed by Marketing and Communications. Please submit materials to branding@CalLutheran.edu. You will receive an email reply with approval or suggested revisions. Please allow three weekdays for review.
Master Brand Logos
The Master Brand identity represents the single expression of the brand promise, personality, and values. Our primary logo and its alternate configurations identify every communication endorsed by the university.
Primary Logo
The primary logo is a center-set wordmark with purple text separated by a yellow line. It should be used on lighter backgrounds to maintain legibility.
The following categories of our logo (Alternates and Color Variants) are the only acceptable changes to the color and presentation of the university logo.
Alternates
Alternate configurations of the logo can be used when display formats are not conducive to the primary mark. Examples include social media avatars and mobile applications.
Stacked
Horizontal
Color Variants
One of these logo color variations can be used when background colors or images are not conducive to the primary mark, or when printing methods require a one-color logo.
However, always be sure that there is sufficient contrast between our logo and the background.
Note: These color variants apply to the primary, stacked and horizontal logo configurations. They are the only colors that our wordmark logos can appear in; alternate heritage, secondary and neutral colors cannot be used for the logo.
Two-Color Primary (Preferred)
Two-Color Reversed
One-Color Black
One-Color White
One-Color Purple
One-Color Yellow
Position and Spacing
Clear space
To ensure proper clear space around the logo for legibility and prominence, photos, text and graphic elements must follow the guidelines illustrated here. Use the letter “C” as a measuring tool to help maintain proper clearance.
Extended clear space
When the Cal Lutheran logo appears with another logo — from within or outside the university — the logo requires extended clear space to maintain its integrity, as shown here. No other logo should fall within these parameters.
Note: This extended clear space applies only to partner or co-branded logos. It does not affect the clear space established for photos, text, graphic elements or margins.
Minimum sizes
To maintain full legibility, never reproduce the logo at widths smaller than 1 inch (for print) or 100 pixels (for screen).
Placement
Because the primary logo is center set, the center third of a communication is the preferred placement. Place the logo vertically anywhere in the document, but ensure it’s centered horizontally.
If the center zone is unsuitable, place the logo in any of the four corners, following all clear space requirements from the edge of the page.
Practices to Avoid
More Information
Trademark Notice
The university maintains trademarks on its names, logo and other marks. You may not use them in any form on goods and merchandise, whether for promotional use (e.g., giveaway) or resale, or in association with third-party services without permission from Marketing and Communications. Learn more about Licensing, Trademarks and Branded Products