Logo
The Cal Lutheran logo represents us at the very highest level and is vitally important to our brand identity. It acts as a signature, an identifier and a stamp of quality. It is, and always should be, the most consistent component in our communications.
Primary
The primary logo is a center-set wordmark, with purple text separated by a yellow line. It should be used on lighter backgrounds to maintain legibility.
Alternates
Alternate configurations of the logo can be used when display formats are not conducive to the primary mark. Examples include social media avatars and mobile applications.
Stacked
Horizontal
Color Variations
Variations of the logo can be used when background colors or images are not conducive to the primary mark, or when printing methods require a one-color logo.
Note: Our logo can only appear in the heritage colors in addition to black or white. Alternate heritage colors cannot be used for the logo.