Nonprofit Marketing: Building a Plan for Impact and Engagement
Wednesday, October 30, 2024
9:00 am - 12:00 pm
CLU Oxnard Campus
2201 Outlet Center Drive, Oxnard, CA 93036
Individual Members: $0
Organizational Members: $0
Non-Members: $55
About this event
Do know the elements of a strong nonprofit marketing plan? How can you build such a plan that engages your constituents and meets your organization’s goals?
Marketing plays an important part in nonprofits and their success. In addition to promoting your organization, it can raise awareness of your cause and attract individual and corporate donors, volunteers, and potential staff and board members.
In this workshop, participants will build their understanding of:The key components of an integrated and multi-faceted marketing plan for your nonprofit
- The key components of an integrated and multi-faceted marketing plan for your nonprofit
- Storytelling and its role in expanding your nonprofit’s brand awareness
- Engaging meaningfully with your Board, donors, and volunteers, so they can amplify your organization and its mission
- Connecting with news outlets to promote your organization
Target Audience: Executive Directors, CEOs, Marketing and Communications staff, Board leaders and staff charged with marketing and outreach
Faculty
Stephanie Dufner
With 20 years of experience in Communications and Marketing, Stephanie has expertise in internal and external communications, web writing, media relations, publications, and social media. She currently serves as a consultant with California State University Channel Islands and California Lutheran University and writes content for the nonprofit Soroptimist International Sedro-Woolley (Wash.).
From 2017-2021, she worked with St. Petersburg, Fla.-based Madeira Public Relations, collaborating with local and national nonprofits, associations, and businesses increasing their digital, print, and broadcast presence. Prior to joining Madeira, she served as Communications Manager at the national office of The ALS Association, where she managed the association’s internal communications and social media accounts. She also coordinated media interviews between senior staff and subject matter experts to promote the organization’s research, care services, and advocacy programs.
Stephanie holds a master’s degree in communication and leadership studies from Gonzaga University in Spokane, Wash. She lives in Moorpark with her family and volunteers with All for Love Animal Rescue and Canine Adoption and Rescue League (C.A.R.L.) and enjoys walking with her dogs, cooking, and exploring cuisine around Southern California.